{"id":18911,"date":"2023-01-12T07:27:13","date_gmt":"2023-01-12T06:27:13","guid":{"rendered":"https:\/\/www.souteze.cz\/magazin\/?p=18911"},"modified":"2023-01-12T16:13:10","modified_gmt":"2023-01-12T15:13:10","slug":"opravdu-jeste-nepouzivate-platebni-branu","status":"publish","type":"post","link":"https:\/\/www.souteze.cz\/magazin\/opravdu-jeste-nepouzivate-platebni-branu\/","title":{"rendered":"Opravdu je\u0161t\u011b nepou\u017e\u00edv\u00e1te platebn\u00ed br\u00e1nu?"},"content":{"rendered":"\n

Platebn\u00ed br\u00e1na je z\u00e1kladn\u00edm prvkem ka\u017ed\u00e9ho e-shopu, kter\u00fd chce dr\u017eet krok se sou\u010dasn\u00fdmi trendy. Jedn\u00e1 se o technologii, je\u017e umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm bezpe\u010dn\u011b platit za zbo\u017e\u00ed a slu\u017eby zakoupen\u00e9 online, a to v re\u00e1ln\u00e9m \u010dase. Bez platebn\u00ed br\u00e1ny by z\u00e1kazn\u00edci nemohou dokon\u010dit sv\u00e9 transakce okam\u017eit\u011b, co\u017e zvy\u0161uje riziko jejich odchodu ke konkurenci.<\/p>\n\n\n\n

Jak platebn\u00ed br\u00e1na funguje?<\/h2>\n\n\n\n

Platebn\u00ed br\u00e1ny<\/span><\/a> zaji\u0161\u0165uj\u00ed bezpe\u010dn\u00e9 spojen\u00ed mezi bankou z\u00e1kazn\u00edka a e-shopem (\u010di jin\u00fdm syst\u00e9mem). Funguje tak, \u017ee z\u00e1kazn\u00edk zad\u00e1 sv\u00e9 platebn\u00ed \u00fadaje (nap\u0159\u00edklad \u00fadaje o debetn\u00ed \u010di kreditn\u00ed kart\u011b) a platebn\u00ed br\u00e1na je bezpe\u010dn\u011b ode\u0161le bance obchodn\u00edka. Ta pot\u00e9 platbu zpracuje a finan\u010dn\u00ed prost\u0159edky jsou p\u0159ips\u00e1ny na bankovn\u00ed \u00fa\u010det obchodn\u00edka.<\/p>\n\n\n\n

Pro zaji\u0161t\u011bn\u00ed bezpe\u010dn\u00fdch plateb pou\u017e\u00edvaj\u00ed platebn\u00ed br\u00e1ny \u0159adu bezpe\u010dnostn\u00edch opat\u0159en\u00ed, jako je \u0161ifrov\u00e1n\u00ed, tokenizace a detekce podvod\u016f. \u0160ifrov\u00e1n\u00ed zaji\u0161\u0165uje, \u017ee jsou platebn\u00ed informace v bezpe\u010d\u00ed a nemohou k nim z\u00edskat p\u0159\u00edstup neopr\u00e1vn\u011bn\u00e9 osoby. Tokenizace se pou\u017e\u00edv\u00e1 k nahrazen\u00ed platebn\u00edch informac\u00ed z\u00e1kazn\u00edka n\u00e1hodn\u011b vygenerovan\u00fdm tokenem, kter\u00fd nelze pou\u017e\u00edt k identifikaci z\u00e1kazn\u00edka. A kone\u010dn\u011b syst\u00e9my pro odhalov\u00e1n\u00ed podvod\u016f – slou\u017e\u00ed k identifikaci podez\u0159el\u00fdch aktivit a zabra\u0148uj\u00ed zpracov\u00e1n\u00ed podvodn\u00fdch plateb.<\/p>\n\n\n\n

Jak vybrat nejlep\u0161\u00ed platebn\u00ed br\u00e1nu?<\/h2>\n\n\n\n

V\u00fdb\u011br spr\u00e1vn\u00e9 platebn\u00ed br\u00e1ny pro v\u00e1\u0161 e-shop je kl\u00ed\u010dov\u00fdm rozhodnut\u00edm. Je proto nezbytn\u00e9 prozkoumat r\u016fzn\u00e9 dostupn\u00e9 platebn\u00ed br\u00e1ny a vybrat si takovou, kter\u00e1 nab\u00edz\u00ed funkce a bezpe\u010dnostn\u00ed opat\u0159en\u00ed, kter\u00e9 skute\u010dn\u011b pot\u0159ebujete a vyu\u017eijete. Krom\u011b toho byste m\u011bli zv\u00e1\u017eit poplatky spojen\u00e9 s jednotliv\u00fdmi platebn\u00edmi branami a tak\u00e9 snadnost integrace. V tomto sm\u011bru vynik\u00e1 obl\u00edben\u00e1 \u010desk\u00e1 platebn\u00ed br\u00e1na PAYS<\/span><\/a>, o ni\u017e se do\u010dtete v\u00edce v z\u00e1v\u011bru \u010dl\u00e1nku.<\/p>\n\n\n\n

Pou\u017e\u00edv\u00e1n\u00ed platebn\u00edch bran je nezbytn\u00e9 pro ka\u017ed\u00fd e-shop, kter\u00fd chce p\u0159ij\u00edmat platby online v re\u00e1ln\u00e9m \u010dase. Zaji\u0161\u0165uje bezpe\u010dn\u00e9 spojen\u00ed mezi bankou z\u00e1kazn\u00edka a bankou obchodn\u00edka a pom\u00e1h\u00e1 chr\u00e1nit p\u0159ed podvody. Prozkoum\u00e1n\u00edm r\u016fzn\u00fdch dostupn\u00fdch platebn\u00edch bran m\u016f\u017eete zajistit, \u017ee v\u00e1\u0161 e-shop bude schopen p\u0159ij\u00edmat platby bezpe\u010dn\u011b a spolehliv\u011b.<\/p>\n\n\n\n

Zde je n\u011bkolik kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00e9 je t\u0159eba p\u0159i rozhodov\u00e1n\u00ed o v\u00fdb\u011bru platebn\u00ed br\u00e1ny<\/span><\/a> zv\u00e1\u017eit.<\/p>\n\n\n\n

1. Typy plateb<\/strong><\/p>\n\n\n\n

Ujist\u011bte se, \u017ee vybran\u00e1 platebn\u00ed br\u00e1na podporuje typy plateb, kter\u00e9 pot\u0159ebujete. V z\u00e1vislosti na typu podnik\u00e1n\u00ed, kter\u00e9 provozujete, m\u016f\u017eete pot\u0159ebovat p\u0159ij\u00edmat kreditn\u00ed karty, debetn\u00ed karty, PayPal nebo jin\u00e9 formy plateb. Pokud si nejste jist\u00ed, ud\u011blejte pr\u016fzkum mezi c\u00edlovou skupinou va\u0161ich z\u00e1kazn\u00edk\u016f.

2. \u00darove\u0148 zabezpe\u010den\u00ed<\/strong><\/p>\n\n\n\n

Bezpe\u010dnost je u platebn\u00edch bran z\u00e1sadn\u00edm aspektem. Hledejte proto prov\u011b\u0159enou br\u00e1nu s funkcemi, jako je \u0161ifrov\u00e1n\u00ed, prevence podvod\u016f a bezpe\u010dn\u00e9 ukl\u00e1d\u00e1n\u00ed dat.

3. Poplatky<\/strong><\/p>\n\n\n\n

Poplatky za platebn\u00ed br\u00e1ny se li\u0161\u00ed. Porovnejte proto poplatky r\u016fzn\u00fdch bran a zjist\u011bte, kter\u00e1 z nich nab\u00edz\u00ed pro va\u0161i firmu nejp\u0159ijateln\u011bj\u0161\u00ed cenovou politiku.

4. Snadnost pou\u017eit\u00ed<\/strong><\/p>\n\n\n\n

Platebn\u00ed br\u00e1na by m\u011bla b\u00fdt snadno pou\u017eiteln\u00e1 pro v\u00e1s i va\u0161e z\u00e1kazn\u00edky. Hledejte platebn\u00ed br\u00e1nu, kter\u00e1 nab\u00edz\u00ed jednoduchou integraci i pokladn\u00ed proces. Samoz\u0159ejmost\u00ed by m\u011bla b\u00fdt stoprocentn\u00ed kompatibilita s va\u0161imi webov\u00fdmi str\u00e1nkami.

5. Z\u00e1kaznick\u00fd servis<\/strong><\/p>\n\n\n\n

Ujist\u011bte se, \u017ee platebn\u00ed br\u00e1na, kterou jste si vybrali, nab\u00edz\u00ed spolehliv\u00fd z\u00e1kaznick\u00fd servis. T\u00edm zajist\u00edte, \u017ee p\u0159\u00edpadn\u00e9 probl\u00e9my budete moci rychle vy\u0159e\u0161it a nep\u0159ijdete zbyte\u010dn\u011b o prodeje.
<\/p>\n\n\n\n

Pro\u010d si \u010de\u0161t\u00ed obchodn\u00edci zamilovali platebn\u00ed br\u00e1nu Pays?<\/h2>\n\n\n\n

Mnoho obchodn\u00edk\u016f p\u0159ech\u00e1z\u00ed ze sv\u00e9 st\u00e1vaj\u00edc\u00ed platebn\u00ed br\u00e1ny na syst\u00e9m Pays. D\u016fvodem je mno\u017estv\u00ed v\u00fdhod oproti standardn\u00ed konkurenci, v\u010detn\u011b mo\u017enosti v\u00fdb\u011bru zpracovatele plateb (acquirer nebo banka), a snadn\u00e9ho p\u0159echodu nebo rozd\u011blen\u00ed prost\u0159edk\u016f mezi v\u00edce zpracovateli.<\/p>\n\n\n\n

Platebn\u00ed br\u00e1na Pays nav\u00edc z\u00e1rove\u0148 nab\u00edz\u00ed jednoduchou integraci, mo\u017enost volby, kdo za transakci zaplat\u00ed (obchodn\u00edk nebo z\u00e1kazn\u00edk), pohodln\u00fd p\u0159\u00edjem z\u00e1loh a z\u00e1lohov\u00fdch plateb a absenci jak\u00e9hokoli fixn\u00edho m\u011bs\u00ed\u010dn\u00edho poplatku.<\/p>\n\n\n\n

Krom\u011b platby kartou Pays umo\u017e\u0148uje platit bankovn\u00edm p\u0159evodem, slu\u017ebami Apple Pay a Google Pay, PayPalem i prost\u0159ednictv\u00edm mobiln\u00edho telefonu. Proces zjednodu\u0161uje funkce QR platby, kdy z\u00e1kazn\u00edk jednodu\u0161e naskenuje QR k\u00f3d a zaplat\u00ed bankovn\u00edm p\u0159evodem.<\/p>\n\n\n\n

Z\u00e1jemce jist\u011b pot\u011b\u0161\u00ed tak\u00e9 transparentn\u00ed cenov\u00e1 politika a p\u0159i v\u011bt\u0161\u00edch obratech individu\u00e1ln\u00ed tarif.<\/p>\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

Platebn\u00ed br\u00e1na je z\u00e1kladn\u00edm prvkem ka\u017ed\u00e9ho e-shopu, kter\u00fd chce dr\u017eet krok se sou\u010dasn\u00fdmi trendy. Jedn\u00e1 se o technologii, je\u017e umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm bezpe\u010dn\u011b platit za zbo\u017e\u00ed<\/p>\n","protected":false},"author":10,"featured_media":18913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1179],"tags":[1218],"acf":[],"_links":{"self":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/18911"}],"collection":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/comments?post=18911"}],"version-history":[{"count":2,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/18911\/revisions"}],"predecessor-version":[{"id":18918,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/18911\/revisions\/18918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media\/18913"}],"wp:attachment":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media?parent=18911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/categories?post=18911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/tags?post=18911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}