{"id":19448,"date":"2025-03-25T11:23:35","date_gmt":"2025-03-25T10:23:35","guid":{"rendered":"https:\/\/www.souteze.cz\/magazin\/?p=19448"},"modified":"2025-03-25T11:23:35","modified_gmt":"2025-03-25T10:23:35","slug":"predni-jmena-udrzitelne-mody-neco-pro-kazdy-styl-s-laskou-k-prirode","status":"publish","type":"post","link":"https:\/\/www.souteze.cz\/magazin\/predni-jmena-udrzitelne-mody-neco-pro-kazdy-styl-s-laskou-k-prirode\/","title":{"rendered":"P\u0159edn\u00ed jm\u00e9na udr\u017eiteln\u00e9 m\u00f3dy: n\u011bco pro ka\u017ed\u00fd styl, s l\u00e1skou k p\u0159\u00edrod\u011b"},"content":{"rendered":"\n<p>Ochrana p\u0159\u00edrody, bezpe\u010dnosti pr\u00e1ce a v\u00fdroba bez zneu\u017e\u00edv\u00e1n\u00ed d\u011btsk\u00e9 pr\u00e1ce, ale tak\u00e9 zdroj p\u016fvodu vyu\u017e\u00edvan\u00fdch materi\u00e1l\u016f, jejich \u010distota a etick\u00fd p\u0159\u00edstup \u2013 to v\u0161e se skr\u00fdv\u00e1 pod z\u00e1\u0161titou takzvan\u00e9 udr\u017eiteln\u00e9 m\u00f3dy. Ta v\u0161ak p\u0159ich\u00e1z\u00ed tak\u00e9 s modern\u00edm probl\u00e9mem, co je to udr\u017eiteln\u00fd p\u0159\u00edstup k vytv\u00e1\u0159en\u00ed oble\u010den\u00ed nen\u00ed jasn\u011b definovan\u00e9 a tedy ne ka\u017ed\u00e1 \u201cudr\u017eiteln\u00e1\u201d zna\u010dka tak skute\u010dn\u011b funguje. Proto je d\u016fle\u017eit\u00e9 t\u00e9matu v\u011bnovat zv\u00fd\u0161enou pozornost nejen v m\u00f3d\u011b, ale tak\u00e9 dal\u0161\u00edch oborech, udr\u017eiteln\u00fdmi se st\u00e1vaj\u00ed tak\u00e9 kasina jako je <a href=\"https:\/\/22bet22.com\/cs\/\">22Bet<\/a> pro sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy a za t\u00edmto \u00fa\u010delem funguj\u00ed tak\u00e9 n\u00e1sleduj\u00edc\u00ed zna\u010dky.&nbsp;<\/p>\n\n\n\n<h2>Zahrani\u010dn\u00ed p\u0159edn\u00ed zna\u010dky s histori\u00ed udr\u017eitelnosti&nbsp;<\/h2>\n\n\n\n<p>Jedn\u00edm z \u00fahlavn\u00edch nep\u0159\u00e1tel ekosyst\u00e9m\u016f sv\u011bta, ale tak\u00e9 kvalitn\u00edch m\u00f3dn\u00edch zna\u010dek a n\u00e1vrh\u00e1\u0159\u016f jsou takzvan\u00e1 rychl\u00e1 a ultra-rychl\u00e1 m\u00f3da. Ta p\u0159edstavuje nebezpe\u010d\u00ed dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed, \u010dasto vyu\u017e\u00edv\u00e1 neleg\u00e1ln\u00ed d\u011btsk\u00e9 nebo otrock\u00e9 pr\u00e1ce a jej\u00ed etick\u00e9 z\u00e1sady jsou siln\u011b poznamenan\u00e9 nebezpe\u010dn\u00fdmi pracovn\u00edmi podm\u00ednkami a vysokou m\u00edrou karcinogenn\u00edch l\u00e1tek, kter\u00fdch se pro v\u00fdrobu t\u011bchto produkt\u016f vyu\u017e\u00edv\u00e1, jak nap\u0159\u00edklad odhalila kontroln\u00ed jihokorejsk\u00e1 agentura (kter\u00e1 v n\u011bkter\u00fdch produktech odhalila o 200 % v\u00edce karcinogen\u016f a zak\u00e1zan\u00fdch l\u00e1tek).&nbsp;<\/p>\n\n\n\n<p>Toto jsou p\u0159edn\u00ed d\u016fvody, pro se zaj\u00edmat o m\u00f3dn\u00ed produkty, kter\u00e9 poch\u00e1z\u00ed z udr\u017eiteln\u00fdch zdroj\u016f a to zejm\u00e9na t\u011bch ov\u011b\u0159iteln\u00fdch. Sem spadaj\u00ed nap\u0159\u00edklad tyto p\u0159edn\u00ed zna\u010dky:&nbsp;<\/p>\n\n\n\n<p><strong>STELLA MCCARTNEY&nbsp;<\/strong><\/p>\n\n\n\n<p>Udr\u017eitelnost, kvalita&nbsp; a unik\u00e1tn\u00ed p\u0159\u00edstup jsou z\u00e1sadami zna\u010dky Stella McCartney od prvopo\u010d\u00e1tk\u016f, daleko p\u0159edt\u00edm, ne\u017e se slovo udr\u017eitelnost za\u010dalo sklo\u0148ovat. Tato \u00fasp\u011b\u0161n\u00e1 m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159ka, kter\u00e1 je z\u00e1rove\u0148 dcerou slavn\u00e9ho brouka Paula McCartneyho, ve sv\u00fdch produkty nevyu\u017e\u00edv\u00e1 jak ko\u017ee\u0161iny, tak k\u016f\u017ei a sv\u00e9 materi\u00e1ly z\u00edsk\u00e1v\u00e1 z ov\u011b\u0159iteln\u00fdch zdroj\u016f. Apeluje p\u0159itom na to, \u017ee udr\u017eiteln\u00e1 m\u00f3da nemus\u00ed b\u00fdt odst\u00ednem jedn\u00e9 barvy a t\u00edm je v t\u00e9to kategorii unik\u00e1tn\u00ed.&nbsp;<\/p>\n\n\n\n<p><strong>BITE Studios&nbsp;<\/strong><\/p>\n\n\n\n<p>V\u00fdhradn\u011b zam\u011b\u0159en\u00e9 na ekologickou a udr\u017eitelnou m\u00f3du, toto \u0161v\u00e9dsk\u00e9 studio m\u00e1 unik\u00e1tn\u00ed p\u0159\u00edstup. Vytv\u00e1\u0159\u00ed fixn\u00ed styl sv\u00e9ho oble\u010den\u00ed, kter\u00fdm se stalo typick\u00e9, a kter\u00e9 je podle n\u00e1vrh\u00e1\u0159\u016f zna\u010dky zcela nad\u010dasov\u00e9. To d\u00e1le doupravuje o nov\u00e9 m\u00f3dn\u00ed trendy a n\u00e1pady d\u00edky kter\u00fdm je studio zaj\u00edmavou volbou s jistou vyu\u017e\u00edv\u00e1n\u00ed udr\u017eiteln\u00fdch materi\u00e1l\u016f. Z\u00e1rove\u0148 se zam\u011b\u0159uje na minimalistick\u00fd styl, tak\u017ee je ide\u00e1ln\u00ed pro ty, kdo preferuj\u00ed jednoduchost a eleganci.&nbsp;<\/p>\n\n\n\n<p><strong>MOTHER OF PEARL&nbsp;<\/strong><\/p>\n\n\n\n<p>V roce 2022 pro\u0161la tato zna\u010dka n\u011b\u010d\u00edm unik\u00e1tn\u00edm, co\u017e bylo z\u00e1rove\u0148 zdokumentov\u00e1no v dokument\u00e1rn\u00edm filmu \u201cFashion Reimagined\u201d ve kter\u00e9m se slavn\u00e1 m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159ka rozhodla vyu\u017e\u00edt prost\u0159edk\u016f z\u00edskan\u00fdch v\u00fdhrou v m\u00f3dn\u00ed sout\u011b\u017ei na odhalen\u00ed zp\u016fsobu, jak\u00fdm zna\u010dka Mother of Pearl z\u00edsk\u00e1v\u00e1 sv\u00e9 materi\u00e1ly a co je to skute\u010dnou zn\u00e1mkou pomal\u00e9 a udr\u017eiteln\u00e9 m\u00f3dy. V\u00fdsledkem byla kompletn\u00ed restrukturalizace zna\u010dky Mother of Pearl, kter\u00e1 se d\u00edky tomu dnes \u0159ad\u00ed mezi p\u0159edn\u00ed jm\u00e9na udr\u017eiteln\u00e9 m\u00f3dy.&nbsp;<\/p>\n\n\n\n<h2>Udr\u017eiteln\u00e1 jm\u00e9na v \u010desk\u00e9m m\u00f3dn\u00edm oboru&nbsp;<\/h2>\n\n\n\n<p>Tak\u00e9 v \u010desk\u00e9 kotlin\u011b se objevuje st\u00e1le v\u00edce jmen, kter\u00e9 se zam\u011b\u0159uj\u00ed na pomalou m\u00f3du a sv\u00e9 materi\u00e1ly z\u00edsk\u00e1vaj\u00ed udr\u017eiteln\u011b, \u010dasto dokonce od m\u00edstn\u00edch v\u00fdrobc\u016f \u2013 to p\u0159\u00edmo podporuje \u010desk\u00fd obchodn\u00ed trh a jeho mo\u017enosti. Udr\u017eitelnou m\u00f3du je mo\u017en\u00e9 naj\u00edt nap\u0159\u00edklad od zna\u010dky <strong>Lada <\/strong>za kterou se skr\u00fdv\u00e1 \u010desk\u00e1 m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159ka Lada Vyvialov\u00e1 \u2013 jej\u00ed elegantn\u00ed m\u00f3da je postavena nejen na udr\u017eitelnosti, ale tak\u00e9 nanotechnologi\u00edch a pomal\u00e9m principu m\u00f3dy ve kter\u00e9m je ka\u017ed\u00fd kousek origin\u00e1lem.&nbsp;<\/p>\n\n\n\n<p>D\u00e1le je zde <strong>Zuzana Osaka<\/strong>, kter\u00e1 se zam\u011b\u0159uje na kombinaci \u010desk\u00fdch tradic v m\u00f3dn\u00edch kousc\u00edch, kter\u00e9 jsou origin\u00e1ln\u00edm dopln\u011bn\u00edm \u0161atn\u00edku. U t\u00e9to udr\u017eiteln\u00e9 zna\u010dky je mo\u017en\u00e9 objevovat jak oble\u010den\u00ed, tak unik\u00e1tn\u00ed dopl\u0148ky. Nakonec zm\u00edn\u00edme <strong>M\u016fj kousek<\/strong>, tento zaj\u00edmav\u00fd n\u00e1zev je \u010desk\u00fdm obchodem s kousky elegantn\u00edho i le\u017e\u00e9rn\u00edho oble\u010den\u00ed se zam\u011b\u0159en\u00edm na vyu\u017e\u00edv\u00e1n\u00ed ekologick\u00fdch materi\u00e1l\u016f.&nbsp;<\/p>\n\n\n\n<h2>Principy pomal\u00e9 m\u00f3dy&nbsp;<\/h2>\n\n\n\n<p>Dnes existuj\u00ed dva siln\u011b protich\u016fdn\u00e9 principy v m\u00f3dn\u00edm sv\u011bt\u011b \u2013 rychl\u00e1 a ultra-rychl\u00e1 m\u00f3da vyu\u017e\u00edvaj\u00edc\u00ed \u010dasto neetick\u00fd p\u0159\u00edstup k pr\u00e1ci a v\u00fdrob\u011b a tzv. pomal\u00e1 m\u00f3da. Sv\u011btov\u00e1 obl\u00edbenost rychl\u00e9 m\u00f3dy spo\u010d\u00edv\u00e1 zejm\u00e9na ve velice levn\u00e9 cen\u011b po\u0159\u00edzen\u00ed fin\u00e1ln\u00edho produktu, st\u00e1le v\u00edce lid\u00ed v\u0161ak projevuje z\u00e1jem o udr\u017eitelnost a to zejm\u00e9na mezi mlad\u0161\u00ed generac\u00ed. Pomal\u00e1 m\u00f3da m\u00e1 transparentn\u00ed zdroje p\u016fvodu sv\u00fdch materi\u00e1l\u016f, \u010dasto fair trade zna\u010dky a sice dra\u017e\u0161\u00ed, za to v\u0161ak etickou a pro p\u0159\u00edrodu bezpe\u010dnou m\u00f3du.&nbsp;<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ochrana p\u0159\u00edrody, bezpe\u010dnosti pr\u00e1ce a v\u00fdroba bez zneu\u017e\u00edv\u00e1n\u00ed d\u011btsk\u00e9 pr\u00e1ce, ale tak\u00e9 zdroj p\u016fvodu vyu\u017e\u00edvan\u00fdch materi\u00e1l\u016f, jejich \u010distota a etick\u00fd p\u0159\u00edstup \u2013 to v\u0161e se<\/p>\n","protected":false},"author":10,"featured_media":19450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1179],"tags":[1287],"acf":[],"_links":{"self":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19448"}],"collection":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/comments?post=19448"}],"version-history":[{"count":1,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19448\/revisions"}],"predecessor-version":[{"id":19451,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19448\/revisions\/19451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media\/19450"}],"wp:attachment":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media?parent=19448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/categories?post=19448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/tags?post=19448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}