{"id":19928,"date":"2026-05-04T14:50:52","date_gmt":"2026-05-04T12:50:52","guid":{"rendered":"https:\/\/www.souteze.cz\/magazin\/?p=19928"},"modified":"2026-05-04T14:50:52","modified_gmt":"2026-05-04T12:50:52","slug":"tistene-vs-digitalni-poukazy-co-je-lepsi-pro-vas-byznys","status":"publish","type":"post","link":"https:\/\/www.souteze.cz\/magazin\/tistene-vs-digitalni-poukazy-co-je-lepsi-pro-vas-byznys\/","title":{"rendered":"Ti\u0161t\u011bn\u00e9 vs. digit\u00e1ln\u00ed poukazy: co je lep\u0161\u00ed pro v\u00e1\u0161 byznys?"},"content":{"rendered":"\n<p><strong>Rozhodnut\u00ed firmy o tom, zda p\u016fjde cestou ti\u0161t\u011bn\u00fd<\/strong><strong>ch <\/strong><strong>\u010di digit\u00e1ln\u00edch poukaz\u016f, m\u016f\u017ee b\u00fdt na prvn\u00ed pohled jednoduch<\/strong><strong>\u00e9<\/strong><strong>. V\u00fdsledn\u00fd verdikt ale ovlivn\u00ed to, jak budou va\u0161i z\u00e1kazn\u00edci zna\u010dku vn\u00edmat a jak<\/strong><strong>\u00e9 <\/strong><strong>v\u00fdhody \u010di nev\u00fdhody to p\u0159<\/strong><strong>inese va<\/strong><strong>\u0161\u00ed <\/strong><strong>firm<\/strong><strong>\u011b. Poj\u010fme se na to pod\u00ed<\/strong><strong>vat detailn<\/strong><strong>\u011bji.<\/strong><\/p>\n\n\n\n<h2>Pro\u010d jsou poukazy st\u00e1le tak obl\u00edben\u00e9<\/h2>\n\n\n\n<p>Pro v\u011bt\u0161inu z n\u00e1s je \u00faspora pen\u011bz d\u016fle\u017eit\u00fdm faktorem, kterou p\u0159i koupi produktu \u010di slu\u017eby zva\u017eujeme. I proto firmy \u010dasto vyu\u017e\u00edvaj\u00ed poukazy jako<strong> motiva<\/strong><strong>\u010dn\u00ed prost\u0159edek k odm\u011bn\u011bn\u00ed sv\u00fd<\/strong><strong>ch v<\/strong><strong>\u011brn\u00fd<\/strong><strong>ch z<\/strong><strong>\u00e1kazn\u00edk\u016f, ale tak<\/strong><strong>\u00e9 <\/strong><strong>p\u0159iveden\u00ed nov\u00fdch<\/strong>. Takov\u00e9 d\u00e1rkov\u00e9 poukazy toti\u017e nekupuje ten, kdo je nakonec vyu\u017eije, a firma tak z\u00edsk\u00e1 z\u00e1kazn\u00edka, kter\u00fd by k nim jinak v\u016fbec nezav\u00edtal.<\/p>\n\n\n\n<p>Studie spole\u010dnosti Kelton dokonce uv\u00e1d\u00ed, \u017ee <strong>48 % z\u00e1kazn\u00edk\u016f nakoup\u00ed s voucherem rychleji a 37 % z nich ud\u011bl\u00e1 dokonce v\u011bt\u0161\u00ed objedn\u00e1vku, ne\u017e jakou by jinak u\u010dinili<\/strong>. Dnes se nav\u00edc nemus\u00edte spol\u00e9hat jen na ti\u0161t\u011bn\u00e9 proveden\u00ed, velk\u00fd pod\u00edl na \u00fasp\u011bchu tohoto marketingov\u00e9ho l\u00e1kadla toti\u017e m\u00e1 to digit\u00e1ln\u00ed. V \u010dem ka\u017ed\u00fd typ voucheru vynik\u00e1?<\/p>\n\n\n\n<h2>Digit\u00e1ln\u00ed poukazy znamenaj\u00ed pohodl\u00ed<\/h2>\n\n\n\n<p>Online forma poukazu je p\u0159esn\u011b takov\u00e1, jakou si ji nejsp\u00ed\u0161 p\u0159edstavujete. Je do p\u00e1r minut u z\u00e1kazn\u00edka, a\u0165 je kdekoliv, kde se dok\u00e1\u017ee p\u0159ipojit k internetu. \u017d\u00e1dn\u00e9 \u010dek\u00e1n\u00ed, vyzved\u00e1v\u00e1n\u00ed ani logistika.<\/p>\n\n\n\n<h3>Nejv\u011bt\u0161\u00ed v\u00fdhody digit\u00e1ln\u00edho poukazu<\/h3>\n\n\n\n<p><strong>Okam\u017eit<\/strong><strong>\u00e9 <\/strong><strong>doru\u010den\u00ed <\/strong>\u2013 sta\u010d\u00ed kliknout, zaplatit a poukaz do minuty doraz\u00ed na e-mail. Jako firma tak nep\u0159ich\u00e1z\u00edte o z\u00e1kazn\u00edky, kte\u0159\u00ed nap\u0159\u00edklad d\u00e1rky nakupuj\u00ed na posledn\u00ed chv\u00edli.<\/p>\n\n\n\n<p><strong>N\u00edzk<\/strong><strong>\u00e9 <\/strong><strong>n\u00e1klady <\/strong>\u2013 digit\u00e1ln\u00ed poukaz v\u00e1s skoro nic nestoj\u00ed, nemus\u00edte \u0159e\u0161it materi\u00e1l, balen\u00ed ani dopravu.<\/p>\n\n\n\n<p><strong>Snadn\u00e1 viditelnost <\/strong>\u2013 poukaz prod\u00e1te snad skrz v\u0161echny marketingov\u00e9 kan\u00e1ly. Na webu, v e-mailov\u00fdch a PPC kampan\u00edch i na soci\u00e1ln\u00edch s\u00edt\u00edch. Nepot\u0159ebujete pobo\u010dku, prod\u00e1v\u00e1te odkudkoliv.<\/p>\n\n\n\n<p><strong>Vz\u00e1<\/strong><strong>cn<\/strong><strong>\u00e1 <\/strong><strong>data<\/strong> \u2013 pom\u011brn\u011b snadno a automatizovan\u011b m\u016f\u017eete m\u011b\u0159it \u00fasp\u011b\u0161nost prodeje poukaz\u016f a sledovat, kolik jich bylo nakoupeno, kolik uplatn\u011bno a kolik nov\u00fdch z\u00e1kazn\u00edk\u016f se stalo v\u011brn\u00fdmi.<\/p>\n\n\n\n<p>Kdy m\u00e1 pro v\u00e1s digit\u00e1ln\u00ed voucher smysl? Kdy\u017e:<\/p>\n\n\n\n<ul><li><strong>prod\u00e1v\u00e1<\/strong><strong>te online<\/strong>,<\/li><li>va\u0161i z\u00e1kazn\u00edci \u0159e\u0161\u00ed<strong> n\u00e1kup na posledn\u00ed chv\u00edli<\/strong>,<\/li><li><strong>\u0161k\u00e1lujete prodej <\/strong>a nechcete b\u00fdt omezeni t\u00edm, \u017ee v\u00e1m vouchery dojdou,<\/li><li><strong>dom\u011b\u0159ujete a vyhodnocujete <\/strong>v\u0161echny marketingov\u00e9 aktivity.<\/li><\/ul>\n\n\n\n<h3>Nev\u00fdhody online poukazu<\/h3>\n\n\n\n<p><strong>Men<\/strong><strong>\u0161\u00ed emoce <\/strong>\u2013 digit\u00e1ln\u00ed poukaz je praktick\u00fd, ale p\u016fsob\u00ed oby\u010dejn\u011b. Z\u00e1kazn\u00edkovi tak bude chyb\u011bt p\u0159idan\u00e1 hodnota, kter\u00e1 m\u016f\u017ee rozhodovat o tom, jestli a jak si va\u0161i zna\u010dku zapamatuje.<\/p>\n\n\n\n<p><strong>Jeden z mnoha<\/strong> \u2013 slevov\u00fd poukaz \u010dasto pos\u00edl\u00e1te na e-mailov\u00e9 adresy, kter\u00e9 jsou p\u0159epln\u011bn\u00e9 konkuren\u010dn\u00edmi newslettery. Snadno se tak stane, \u017ee zrovna ten v\u00e1\u0161 zapadne mezi des\u00edtkami jin\u00fdch zpr\u00e1v nebo skon\u010d\u00ed ve spamu.<\/p>\n\n\n\n<h2>Ti\u0161t\u011bn\u00e9 poukazy d\u011blaj\u00ed dojem<\/h2>\n\n\n\n<p>Dr\u017eet v ruce vyti\u0161t\u011bn\u00fd poukaz na perle\u0165ov\u00e9m \u010di strukturovan\u00e9m pap\u00edru s ra\u017een\u00edm je jin\u00fd pocit, ne\u017e otev\u0159\u00edt PDF v e-mailov\u00e9 schr\u00e1nce. V tento moment firma jen neprod\u00e1v\u00e1, ale tak\u00e9 kr\u00e1snou prezentac\u00ed buduje sv\u016fj brand.<\/p>\n\n\n\n<h3>Hlavn\u00ed v\u00fdhody ti\u0161t\u011bn\u00e9ho poukazu<\/h3>\n\n\n\n<p><strong>Vy\u0161\u0161\u00ed hodnota<\/strong> \u2013 luxusn\u00ed pap\u00edr, vymazlen\u00fd vizu\u00e1l a elegantn\u00ed ob\u00e1lka vzbuzuje emoce. Daruj\u00edc\u00ed najednou ned\u00e1v\u00e1 pod strome\u010dek sv\u00e9mu bl\u00edzk\u00e9mu \u201epouh\u00fd\u201c obnos pen\u011bz, ale fyzick\u00fd d\u00e1rek, kter\u00fd vypad\u00e1 k sv\u011btu.<\/p>\n\n\n\n<p><strong>Reprezentace zna\u010dky <\/strong>\u2013 voucher m\u016f\u017ee b\u00fdt prvn\u00ed kontakt z\u00e1kazn\u00edka s va\u0161\u00ed firmou. A kvalitn\u011b proveden\u00fd voucher dok\u00e1\u017ee v\u00fdrazn\u011b ovlivnit, jak na n\u011bj zap\u016fsob\u00edte.<\/p>\n\n\n\n<p><strong>Zapamatovatelnost <\/strong>\u2013 ti\u0161t\u011bn\u00fd poukaz nezmiz\u00ed kliknut\u00edm my\u0161i na k\u0159\u00ed\u017eek a nezapadne jako jeho online verze mezi des\u00edtkami jin\u00fdch e-mail\u016f. Obdarovan\u00fd si ho r\u00e1d nech\u00e1 na stole nebo p\u0159ipne na lednici jako p\u0159ipom\u00ednku hezk\u00e9ho momentu.<\/p>\n\n\n\n<p>Vyu\u017e\u00edt ti\u0161t\u011bnou verzi poukazu se v\u00e1m vyplat\u00ed, kdy\u017e:<\/p>\n\n\n\n<ul><li><strong>prod\u00e1v\u00e1<\/strong><strong>te z<\/strong><strong>\u00e1\u017eitek<\/strong>, jako je wellness pobyt \u010di degustace, kde emoce hraje prim,<\/li><li>chcete <strong>podpo\u0159<\/strong><strong>it pr\u00e9<\/strong><strong>miov<\/strong><strong>\u00e9 <\/strong><strong>vn\u00edm\u00e1n\u00ed <\/strong>zna\u010dky,<\/li><li>m\u00e1te produkty a slu\u017eby<strong> vhodn<\/strong><strong>\u00e9 <\/strong><strong>jako d\u00e1rek <\/strong>k V\u00e1noc\u016fm \u010di narozenin\u00e1m,<\/li><\/ul>\n\n\n\n<h3>Nev\u00fdhody ti\u0161t\u011bn\u00e9ho voucheru<\/h3>\n\n\n\n<p>Je pot\u0159eba po\u010d\u00edtat s t\u00edm, \u017ee fyzick\u00fd poukaz m\u00e1 i sv\u00e9 limity.<\/p>\n\n\n\n<p><strong>Fyzick\u00e1 <\/strong><strong>distribuce <\/strong>\u2013 kdy\u017e se rozhodnete k tisku poukazu, mus\u00edte ho n\u00e1sledn\u011b dostat k z\u00e1kazn\u00edkovi, tud\u00ed\u017e v\u00e1s \u010dek\u00e1 \u0159e\u0161en\u00ed dopravy k z\u00e1kazn\u00edkovi, p\u0159\u00edpadn\u011b distribuce na pobo\u010dky, kde si ka\u017ed\u00fd m\u016f\u017ee voucher vyzvednout \u010di zakoupit.<\/p>\n\n\n\n<p><strong>Vy\u0161\u0161\u00ed n\u00e1klady<\/strong> \u2013 \u010d\u00edm luxusn\u011bji bude poukaz vypadat, t\u00edm v\u00edc se prodra\u017e\u00ed. Pr\u00e9miov\u00fd pap\u00edr, ra\u017eba, lak, ob\u00e1lka \u010di krabi\u010dka, to v\u0161echno n\u011bco stoj\u00ed. Na druhou stranu, pr\u00e1v\u011b tyto detaily zvy\u0161uj\u00ed celkov\u00fd dojem z firmy.<\/p>\n\n\n\n<p><strong>Men<\/strong><strong>\u0161\u00ed prostor na \u00fapravy <\/strong>\u2013 zm\u011bn\u00edte podm\u00ednky poukazu \u010di branding a najednou m\u00e1te des\u00edtky, mo\u017en\u00e1 stovky poukaz\u016f, kter\u00e9 neodpov\u00eddaj\u00ed aktu\u00e1ln\u00ed nab\u00eddce firmy. V digit\u00e1ln\u00edm sv\u011bt\u011b tyhle \u00fapravy zaberou n\u011bkolik m\u00e1lo minut, u tisku to budou hodiny.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: Z pohledu tiska\u0159sk\u00fdch center pat\u0159\u00ed tisk poukaz\u016f mezi jedny z nej\u010dast\u011bj\u0161\u00edch a opakovan\u00fdch zak\u00e1zek. Firmy se k nim r\u00e1dy vrac\u00ed hlavn\u011b p\u0159ed sez\u00f3nn\u00edmi ud\u00e1lostmi, jako jsou V\u00e1noce \u010di Valent\u00fdn. Pokud v\u00e1s zaj\u00edmaj\u00ed konkr\u00e9tn\u00ed mo\u017enosti a varianty zpracov\u00e1n\u00ed voucher\u016f, pod\u00edvejte se <a href=\"https:\/\/www.copygeneral.cz\/male-tiskoviny\/poukazy\">sem<\/a>.<\/p>\n\n\n\n<h2>Poukazy v kostce<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Faktory<\/strong><\/td><td><strong>Ti\u0161t\u011bn<\/strong><strong>\u00e9 <\/strong><strong>poukazy<\/strong><\/td><td><strong>Digit\u00e1ln\u00ed poukazy<\/strong><\/td><\/tr><tr><td><strong>Hlavn\u00ed v\u00fdhoda<\/strong><\/td><td>Siln\u00fd dojem a emo\u010dn\u00ed str\u00e1nka<\/td><td>Rychlost a pohodlnost<\/td><\/tr><tr><td><strong>Vn\u00edm\u00e1n\u00ed zna\u010dky<\/strong><\/td><td>Posiluje pr\u00e9miovost a brand<\/td><td>M\u00e9n\u011b v\u00fdrazn\u00e9<\/td><\/tr><tr><td><strong>Zapamatovatelnost<\/strong><\/td><td>Vysok\u00e1<\/td><td>Ni\u017e\u0161\u00ed \u2013 snadno zapadne<\/td><\/tr><tr><td><strong>Rychlost doru\u010den\u00ed<\/strong><\/td><td>Pomalej\u0161\u00ed<\/td><td>Okam\u017eit\u00e1<\/td><\/tr><tr><td><strong>N\u00e1klady<\/strong><\/td><td>Vy\u0161\u0161\u00ed (tisk, logistika)<\/td><td>N\u00edzk\u00e9 (bez v\u00fdroby a dopravy)<\/td><\/tr><tr><td><strong>Typick\u00fd n\u00e1kup<\/strong><\/td><td>Promy\u0161len\u00fd<\/td><td>Impulzivn\u00ed a na posledn\u00ed chv\u00edli<\/td><\/tr><tr><td><strong>Ide<\/strong><strong>\u00e1ln\u00ed vyu\u017eit\u00ed<\/strong><\/td><td>Z\u00e1\u017eitky, d\u00e1rky, pr\u00e9miov\u00e9 slu\u017eby<\/td><td>Online prodej, rychl\u00e9 n\u00e1kupy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2>&nbsp;<\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 poukazy prod\u00e1vaj\u00ed emoce a zna\u010dku, digit\u00e1ln\u00ed zase rychlost a objem. Pokud tou\u017e\u00edte po oboj\u00edm, v praxi se osv\u011bd\u010duje i varianta, kdy kombinujete ob\u011b varianty. T\u00edm pokryjete hned n\u011bkolik z\u00e1kaznick\u00fdch pot\u0159eb najednou.<\/p>\n\n\n\n<p>Zdroj obr\u00e1zku: LIGHTFIELD STUDIOS \/ stock.adobe.com<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Rozhodnut\u00ed firmy o tom, zda p\u016fjde cestou ti\u0161t\u011bn\u00fdch \u010di digit\u00e1ln\u00edch poukaz\u016f, m\u016f\u017ee b\u00fdt na prvn\u00ed pohled jednoduch\u00e9. V\u00fdsledn\u00fd verdikt ale ovlivn\u00ed to, jak budou va\u0161i<\/p>\n","protected":false},"author":10,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1179],"tags":[1361],"acf":[],"_links":{"self":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19928"}],"collection":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/comments?post=19928"}],"version-history":[{"count":1,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19928\/revisions"}],"predecessor-version":[{"id":19931,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19928\/revisions\/19931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media\/19930"}],"wp:attachment":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media?parent=19928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/categories?post=19928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/tags?post=19928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}