{"id":19959,"date":"2026-06-03T14:36:01","date_gmt":"2026-06-03T12:36:01","guid":{"rendered":"https:\/\/www.souteze.cz\/magazin\/?p=19959"},"modified":"2026-06-03T14:36:03","modified_gmt":"2026-06-03T12:36:03","slug":"digitalni-transformace-firem-proc-novy-software-nestaci-a-co-za-ni-skutecne-stoji","status":"publish","type":"post","link":"https:\/\/www.souteze.cz\/magazin\/digitalni-transformace-firem-proc-novy-software-nestaci-a-co-za-ni-skutecne-stoji\/","title":{"rendered":"Digit\u00e1ln\u00ed transformace firem \u2013 pro\u010d nov\u00fd software nesta\u010d\u00ed a co za n\u00ed skute\u010dn\u011b stoj\u00ed"},"content":{"rendered":"\n<p><strong>Digit\u00e1ln\u00ed transformace&nbsp;se stala jedn\u00edm z nejsklo\u0148ovan\u011bj\u0161\u00edch pojm\u016f<\/strong><strong>. Probl<\/strong><strong>\u00e9m je, \u017ee ji v\u011bt\u0161ina firem zam\u011b\u0148uje za n\u00e1kupn\u00ed seznam nov\u00fdch technologi\u00ed \u2013 a pak se div\u00ed, pro\u010d v\u00fdsledky nep\u0159<\/strong><strong>ich\u00e1zej\u00ed<\/strong><strong>. Software s\u00e1<\/strong><strong>m o sob\u011b \u017e\u00e1dnou firmu neprom\u011bn\u00ed. To zvl\u00e1dne jen promy\u0161len\u00e1 zm\u011bna proces\u016f, veden\u00ed a lid\u00ed, postaven\u00e1 na pevn\u00fd<\/strong><strong>ch z\u00e1kladech. Kde ty z\u00e1klady hledat a jak je spr\u00e1vn\u011b polo\u017eit \u2013 to se pokus\u00edme zodpov\u011bd\u011bt v \u010dl\u00e1nku.<\/strong><\/p>\n\n\n\n<p>Spr\u00e1vn\u00e1 <strong>digit\u00e1ln\u00ed transformace toti\u017e neza\u010d\u00edn\u00e1 v IT odd\u011blen\u00ed \u2013 za\u010d\u00edn\u00e1 v uva\u017eov\u00e1n\u00ed lid\u00ed, kte\u0159\u00ed firmu \u0159\u00edd\u00ed<\/strong>. Technologie jsou v cel\u00e9m procesu jen prost\u0159edkem; skute\u010dn\u00fdm motorem zm\u011bny jsou procesy, firemn\u00ed kultura a rozhodnut\u00ed, kter\u00e1 za nimi stoj\u00ed. A pr\u00e1v\u011b tam v\u011bt\u0161ina firem nar\u00e1\u017e\u00ed na prvn\u00ed v\u00e1\u017en\u00e9 p\u0159ek\u00e1\u017eky.<\/p>\n\n\n\n<h2>Digit\u00e1ln\u00ed transformace nen\u00ed n\u00e1kupn\u00ed seznam<\/h2>\n\n\n\n<p>Slovn\u00ed spojen\u00ed digit\u00e1ln\u00ed transformace dnes zn\u00ed z ka\u017ed\u00e9 druh\u00e9 strategie, prezentace i podnikatelsk\u00e9ho pl\u00e1nu. Sta\u010d\u00ed ho vyslovit na porad\u011b veden\u00ed a zd\u00e1 se, \u017ee firma je na spr\u00e1vn\u00e9 cest\u011b. Jen\u017ee <strong>to nejd\u016fle\u017eit\u011bj\u0161\u00ed b\u00fdv\u00e1 pr\u00e1v\u011b to, co mana\u017ee\u0159i po vysloven\u00ed tohoto slova p\u0159estanou \u0159e\u0161it \u2013 toti\u017e <\/strong><strong>co p\u0159esn\u011b m\u00e1 transformace p\u0159in<\/strong><strong>\u00e9st a jak se do n\u00ed pustit<\/strong>.<\/p>\n\n\n\n<p>Digit\u00e1ln\u00ed transformace je v j\u00e1dru strategick\u00fd proces, p\u0159i kter\u00e9m se modern\u00ed technologie prom\u00edtaj\u00ed do v\u0161e oblast\u00ed organizace. Nem\u011bn\u00ed jen to, jak\u00e9 n\u00e1stroje firma pou\u017e\u00edv\u00e1, ale i zp\u016fsob, jak\u00fdm funguje, co nab\u00edz\u00ed a jak vytv\u00e1\u0159\u00ed hodnotu pro z\u00e1kazn\u00edky. Firmy, kter\u00e9 to pochop\u00ed spr\u00e1vn\u011b, p\u0159ep\u00ed\u0161\u00ed vlastn\u00ed obchodn\u00ed modely, zkr\u00e1t\u00ed procesy a z\u00edskaj\u00ed schopnost reagovat na zm\u011bny trhu d\u0159\u00edv, ne\u017e je k tomu trh donut\u00ed.<\/p>\n\n\n\n<p>Ty, kter\u00e9 to nepochop\u00ed, zaplat\u00ed za licence k softwaru, kter\u00fd nikdo naplno nevyu\u017eije.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"793\" src=\"https:\/\/www.souteze.cz\/magazin\/wp-content\/uploads\/2026\/06\/1-1024x793.jpg\" alt=\"1\" class=\"wp-image-19961\" srcset=\"https:\/\/www.souteze.cz\/magazin\/wp-content\/uploads\/2026\/06\/1-1024x793.jpg 1024w, https:\/\/www.souteze.cz\/magazin\/wp-content\/uploads\/2026\/06\/1-300x232.jpg 300w, https:\/\/www.souteze.cz\/magazin\/wp-content\/uploads\/2026\/06\/1-768x595.jpg 768w, https:\/\/www.souteze.cz\/magazin\/wp-content\/uploads\/2026\/06\/1.jpg 1472w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Kde firmy nej\u010dast\u011bji \u0161l\u00e1pnou vedle<\/h2>\n\n\n\n<p>N\u00e1kup softwaru je nejviditeln\u011bj\u0161\u00ed \u010d\u00e1st transformace \u2013 a z\u00e1rove\u0148 ta nejjednodu\u0161\u0161\u00ed. Podepsat smlouvu s dodavatelem, zaplatit licenci, nainstalovat syst\u00e9m. V\u00fdsledek se ale nedostav\u00ed automaticky, proto\u017ee software s\u00e1m o sob\u011b nem\u011bn\u00ed to, jak firma funguje zevnit\u0159.<\/p>\n\n\n\n<p><strong>Nej\u010dast\u011bj\u0161\u00ed chyba tkv\u00ed v tom, \u017ee firma implementuje n\u00e1stroj bez toho, aby p\u0159epracovala procesy<\/strong>, kter\u00e9 m\u00e1 n\u00e1stroj podporovat. Nov\u00fd CRM syst\u00e9m nainstalovan\u00fd do dysfunk\u010dn\u00edho obchodn\u00edho procesu ten proces nezachr\u00e1n\u00ed \u2013 jen ho prodra\u017e\u00ed. Stejn\u011b tak plat\u00ed, \u017ee bez zm\u011bny firemn\u00ed kultury a bez aktivn\u00ed podpory veden\u00ed z\u016fstanou i ty nejdra\u017e\u0161\u00ed technologie pouhou dekorac\u00ed na pap\u00ed\u0159e.<\/p>\n\n\n\n<p><strong>Roli hraje i lidsk\u00fd faktor<\/strong> \u2013 zam\u011bstnanci mus\u00ed rozum\u011bt tomu, pro\u010d se m\u011bn\u00ed zp\u016fsob jejich pr\u00e1ce, nejen to, jak nov\u00fd syst\u00e9m obsluhovat. Bez tohoto porozum\u011bn\u00ed firmy nar\u00e1\u017e\u00ed na odpor, n\u00edzkou adopci n\u00e1stroj\u016f a v krajn\u00edm p\u0159\u00edpad\u011b i na otev\u0159enou sabot\u00e1\u017e zm\u011bn.<\/p>\n\n\n\n<h2>Co skute\u010dn\u00e1 transformace vy\u017eaduje<\/h2>\n\n\n\n<p>\u00dasp\u011b\u0161n\u00e1 digit\u00e1ln\u00ed transformace stoj\u00ed na t\u0159ech pil\u00ed\u0159\u00edch, kter\u00e9 se navz\u00e1jem podmi\u0148uj\u00ed.<\/p>\n\n\n\n<ul><li>Prvn\u00edm je <strong>jasn\u00e1 <\/strong><strong>strategie<\/strong> \u2013 firma mus\u00ed v\u011bd\u011bt, kam chce transformac\u00ed doj\u00edt, jak\u00e9 obchodn\u00ed c\u00edle sleduje a jak pozn\u00e1, \u017ee usp\u011bla. Bez tohoto sm\u011b\u0159ov\u00e1n\u00ed se investice do technologi\u00ed rozpt\u00fdl\u00ed bez m\u011b\u0159iteln\u00e9ho efektu.<\/li><li>Druh\u00fdm pil\u00ed\u0159em je <strong>veden\u00ed<\/strong>. Transformace bez aktivn\u00ed podpory top managementu zpravidla uv\u00edzne na \u00farovni pilotn\u00edch projekt\u016f \u2013 a nikdy se nep\u0159enese do ka\u017edodenn\u00edho fungov\u00e1n\u00ed firmy.<\/li><li>T\u0159et\u00edm pil\u00ed\u0159em jsou <strong>lid<\/strong><strong>\u00e9<\/strong> \u2013 jejich dovednosti, ochota ke zm\u011bn\u011b a schopnost pracovat s nov\u00fdmi n\u00e1stroji. Firma, kter\u00e1 investuje miliony do technologi\u00ed, ale zanedb\u00e1 rozvoj sv\u00fdch zam\u011bstnanc\u016f, stav\u00ed d\u016fm od st\u0159echy.<\/li><\/ul>\n\n\n\n<h2>Pevn\u00e9 ICT z\u00e1klady jako podm\u00ednka \u00fasp\u011bchu<\/h2>\n\n\n\n<p>Ka\u017ed\u00e1 digit\u00e1ln\u00ed transformace pot\u0159ebuje pod sebou <strong>pevnou p\u016f<\/strong><strong>du \u2013 a tou je spolehliv\u00e1, dob\u0159e spravovan\u00e1 ICT infrastruktura<\/strong>. Bez n\u00ed se i ta nejpromy\u0161len\u011bj\u0161\u00ed strategie zadrhne na v\u00fdpadku syst\u00e9mu, bezpe\u010dnostn\u00edm incidentu nebo na prost\u00e9m faktu, \u017ee intern\u00ed IT t\u00fdm nest\u00edh\u00e1 udr\u017eet provoz a z\u00e1rove\u0148 \u0159\u00eddit zm\u011bnu.<\/p>\n\n\n\n<p>Pr\u00e1v\u011b proto <strong>firmy st\u00e1le \u010dast\u011bji sahaj\u00ed <\/strong><strong>po outsourcingu ICT slu\u017eeb<\/strong>. P\u0159enechaj\u00ed provoz, bezpe\u010dnost a spr\u00e1vu infrastruktury specializovan\u00e9mu partnerovi a uvoln\u00ed si tak kapacitu i ment\u00e1ln\u00ed prostor pro samotnou transformaci. Takov\u00fd partner p\u0159in\u00e1\u0161\u00ed p\u0159ehled o aktu\u00e1ln\u00edch technologi\u00edch, certifikovan\u00e9 specialisty a garantovan\u00e9 reak\u010dn\u00ed doby, kter\u00e9 intern\u00ed t\u00fdm jen t\u011b\u017eko dok\u00e1\u017ee nab\u00eddnout.<\/p>\n\n\n\n<p>Spolehliv\u00e9ho partnera pro <a href=\"https:\/\/www.totalservice.cz\/\">spr\u00e1vu a outsourcing ICT slu\u017eeb jako pevn\u00fd z\u00e1klad digit\u00e1ln\u00ed transformace<\/a> stoj\u00ed za to hledat mezi t\u011bmi, kdo se na podnikov\u00e9 IT specializuj\u00ed komplexn\u011b.<\/p>\n\n\n\n<p>Zdroj obr\u00e1zku: sdecoret \/ stock.adobe.com<\/p>\n\n\n\n<p>Text obsahuje relamn\u00ed sd\u011blen\u00ed. <\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Digit\u00e1ln\u00ed transformace&nbsp;se stala jedn\u00edm z nejsklo\u0148ovan\u011bj\u0161\u00edch pojm\u016f. Probl\u00e9m je, \u017ee ji v\u011bt\u0161ina firem zam\u011b\u0148uje za n\u00e1kupn\u00ed seznam nov\u00fdch technologi\u00ed \u2013 a pak se div\u00ed, pro\u010d<\/p>\n","protected":false},"author":10,"featured_media":19962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1179],"tags":[1378,1377],"acf":[],"_links":{"self":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19959"}],"collection":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/comments?post=19959"}],"version-history":[{"count":1,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19959\/revisions"}],"predecessor-version":[{"id":19963,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/posts\/19959\/revisions\/19963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media\/19962"}],"wp:attachment":[{"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/media?parent=19959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/categories?post=19959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.souteze.cz\/magazin\/wp-json\/wp\/v2\/tags?post=19959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}